ABOUT US

At HAMCHOI we’re about turning challenges into something powerful. Our founder, a passionate raver, came up with the idea for HAMCHOI while in jail, turning a tough time into a creative vision. Now, his goal is to see everyone wearing HAMCHOI on the streets and at festivals. We design clothes that let people embrace this spirit and show the world what being HAMCHOI is all about—achieving greatness with playful energy and bold style.